When you buy your Cart, there are hundreds of ways we can impress you. And it is up to us to do it. Every step of the way, you''ll be dealing with folks who work hard to hear you say, "You really took care of me." We''ll do our darndest to make sure your experience is one you''ll want to repeat. What does that mean for you? Enthusiastic folks who delight in taking all the time you need, whether it is walking through the catalog or Web site with you, emailing you quotes, or even helping you assemble your Cart over the phone! (By the way, all the people shown on this site are actual employees and their kids--an extremely positive crew for you to work with!) Incredible tough-as-nails quality, produced on state-of-the-art equipment by individuals who can stop production at any moment if the product doesn''t meet their standards-and they do it, too! That''s how we can offer a Lifetime Warranty. Plus these folks make your Cart overnight so your order ships the next working day.

to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner How will you use the banners or signs? What image(s) are you trying to project? Do you have a specific design/logo in mind already? What is your budget? live What size banner would you like? Where will it be hung? From what distance is it to be read? Is it for indoor or outdoor use? How long do you want it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be used in the image? Solid, spot colors, halftones or shades of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? When do you need and banners and where? Do you need help with installation? Do you have any special artwork you want included on your banner? If

communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing video objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and cams held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

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